The New Buyer Mindset: How to Sell in an Age of Skepticism, Speed, and Smarter Money
Unlike the 1900s – when a man in a top hat could show up with a bottle of tonic and walk away rich – today’s…
The Case Study: Where Proof Becomes a Story
Last week we talked about your clients as your billboards – the testimonials, the recommendations, the reviews, the quiet chorus of people already vouching for…
Your Clients Are Your Billboards:Â The Highest-Impact, Lowest-Cost PR Strategy You’re Almost Certainly Ignoring
You’ve been thinking about media relations all wrong. When most professionals hear “PR,” they think press releases. Podcast pitches. Trying to get quoted in an…
Digital Noise Syndrome: What the Stoics Knew About Attention 2,000 Years Before Algorithms
Are you suffering from Digital Noise Syndrome? I should say up front – I’m not a doctor, and this isn’t a clinical diagnosis. You won’t…
The Hidden Cost of Searching for Information You Already Have
Have you ever sat down before a networking call knowing you’ve met the person before, but you just can’t remember the details? You know you…
Stop Writing Your Professional Obituary
Here’s something nobody says out loud at industry events, mastermind groups, or even in the networking spaces you attend. Your bio is a turnoff. Not…
The Paradox of High Performance – Slowing Down to Speed Up
Have you ever run a race only to notice that somewhere along the way, your shoelace became untied? There’s one voice that tells you to…
The Field of Flowers: On Boundaries, Becoming, and the Wet Cement of Your Life
There are unlimited alternatives out there. Unlimited. But you’ll never see a single one of them as long as you stay inside the boundaries you…
You Can’t Get on Someone’s Calendar If Nobody Knows You Exist
There’s a framework that’s been circulating in PR and speaking industry circles for years. It’s simple, it’s true, and most speakers, coaches, consultants, and fractionals…
I traded my M-4 and combat boots for a keyboard and dress blues. It was the hardest “deployment” of my career.
When I moved from the Field Army to the Pentagon, I thought I was ready. I had spent over a decade and a half wearing…
