Signature Event: Don’t Waste Time Marketing with Rodger Taylor

Marketing is at its core about increasing your influence and engagement. You want to boost your brand, your leads, and your bottom line! It’s essential to get right so you don’t waste your time and efforts.

A good marketing strategy consists of developing a thoughtful and effective plan to find new clients and new opportunities. It’s about presenting your brilliance in an intelligent, attractive, well packaged way that amplifies your message more effectively through strategic and intentionally picked channels. It is the high-level planning that will set the course of all your marketing and advertising efforts. Both online and off.

Don’t fall into the trap that you have to be everywhere and use all tactics and platforms – you will waste a lot of valuable time, drive yourself crazy and not be effective anywhere.

Join Rodger as see how you can:

• Increase your ability to reach the right people at the right time, build a trusted and cohesive brand, amplify your message, and maximize all your marketing efforts. Both online and off.
• Design your marketing to gain more engagement and more revenue by identifying all the potential marketing channels and then determining which are best for your business.
• See how to use online and offline tactics as complimentary channels where you can have continuous conversations and exposure to your buyers.
• Strategize and prioritize marketing channels that are most valuable to YOUR business.
• Define and create an effective marketing strategy for your target market.
• Fill your pipeline with qualified leads.

Business owners and professionals need to direct the entire customer journey, and that takes a well-constructed plan. There is no way you can divide your efforts amongst ALL the different strategies, platforms, and tactics, and you don’t need to! You need to choose the right mix for you, your message, your market and your company.  One that will reinforce your brand and drive customers to engage.