Signature Event: Top 10 Ways to get PR for your Business – instead of being ignored! with Phil Lucey, Executive Director of the NC Press Association

Are you frustrated with not gaining exposure and coverage from your local news outlets? Would you like to know the Top 10 things editors want in a Press Release (and the Top 10 Pet Peeves!)? Look no further! 

We are thrilled to present Phil Lucey, the distinguished Executive Director of the North Carolina Press Association, in an engaging and thought-provoking event where he will shed light on getting your message to the right people and why the newspaper remains the best source for your LOCAL news.  

It is well known that Earned Media (PR) will help your business build credibility and goodwill in your community and the local newspaper wants to partner with you to make that happen.  Whether you are communicating a message about a brand, event, or cause, engaging with the community is the most important step in building awareness and loyalty.  

A proper public relations campaign supplements marketing with additional information for your clients and customers. You need to know how to engage your audience to gain SEO, build traffic and go viral.  Plus he will answer these questions: Is the newspaper important and relevant in today’s digital world? How can I leverage it for my business?

During this captivating session, Phil will explore the do’s and don’ts of crafting a press release. He will delve into poll results of editors from over 175 newspapers across North Carolina on best practices and pet peeves when it comes to reviewing releases. Discover how the newspaper of today,  the hyperlocal source of news and advertising, can grow your business and strengthen your brand.

The newspaper of today, yes the newspaper, is the best medium to make that happen where it is important, in your community. From the print version to the digital assets the newspaper provides, Phil will show you how to foster a strong connection in the community, amplify your message, and increase your business traffic.   

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About Phil Lucey:

Phil Lucey, executive director of the North Carolina Press Association, has been entrenched in the newspaper industry since his childhood. Generations of Lucey’s have operated local newspapers. His first job was on the salesroom floor of his local newspaper, and over the years he has witnessed the evolution of the paper, the struggles and the challenges, including the addition of digital formats. 

He is dedicated to raising awareness that the newspaper is alive and well. Serving their communities, playing a vital role in democracy, and driving local economies. When Phil Lucey talks about the industry, the importance it plays in society and the health of local businesses, people listen. No fluff, no hype, no BS – Just the Facts.

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Who Should Attend:

This event is a must-attend for local businesses, community activists, engaged citizens, and anyone passionate about the future of news and sustainability of the community. Gain a fresh perspective on the evolving media landscape and be inspired to harness the potential of newspapers in the digital era.

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Engage and Network:

The event will provide ample opportunities to engage with Phil Lucey through a Q&A session and interactive discussions. Furthermore, connect with like-minded individuals from the community and build valuable networks that can propel your business forward.

Don’t miss this golden opportunity to gain invaluable insights from Phil Lucey himself. Let’s celebrate the enduring significance of newspapers and their integral role in shaping our community even in the digital era.

PLUS our Signature Networking time! Plan to stay for LUNCH afterwards with Melissa and others.

Members and Guests Welcome.

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Refreshments and Coffee Compliments of CoAdvantage – Ken Myers @PeopleSolutions & De Sawa @de761 

Co Sponsored by: