Growing Your Business Through Gratitude: A Thanksgiving Reflection
Every November, we’re reminded everywhere – stores, cards, commercials – to slow down, take stock, and give thanks. We all know that gratitude is good…
Category: Marketing
Stop Casting, Start Catching: How to Build a Marketing Strategy That Actually Works
Let’s talk about something that every entrepreneur, coach, service provider, and small business owner needs to master – lead generation. Now I know, the moment…
Beyond “Once Upon a Time”: A Structure and Strategy Guide to Story Formats for Speakers & Business Owners
Ways to Make Your Message Unforgettable (With Examples!) We’ve all heard the advice: “Just tell a story.” And if you’ve ever heard that and thought,…
The Social Media Myth: Why More Followers Aren’t the Key to More Sales (And What to Focus on Instead)
Social media is a powerful tool – no question. It can build visibility, showcase your expertise, and open doors to new opportunities. But there’s a…
Success is in the Details
From Breakfast to Business Longevity: What a Vermont B&B Can Teach Us AboutBuilding a Sustainable Brand A few weekends ago, I found myself in Milton,…
The Power of Top of Mind Awareness (TOMA)
The Power of Top of Mind Awareness (TOMA) “When You Think of Travel, Think of the Catlows” Who remembers Coming to America with Eddie Murphy?…
Building an Extraordinary Business: How to Differentiate, Delight, and Dominate your Market
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson In today’s…
AI Video Creation: A New Tool for Video Content Creation.
You all have seen the AI video editing ads “Best AI Video Generator Online” or “Turn text to video, in minutes”. The skeptical video pro in…
The Best Marketing Strategies for 2025: Balancing AI with Human Authenticity
Marketing in 2025 is at a crossroads. On one hand, AI is more powerful than ever, capable of automating content, personalizing customer experiences, and optimizing…
Earned – Shared – Paid Media:
What comes next? The way brands get media exposure has changed. Traditional PR—where companies chase journalists, pitch stories, and hope for coverage—is no longer the…