Speak to Grow: Why Speaking is the Fastest Way to Launch and Scale Your Business
If you’re a startup business owner, independent professional, or service provider trying to get the word out – listen carefully: Speaking is your #1 marketing…
Category: Marketing
Why Guest Blogging Still Matters (Even If You’re Not Building a Personal Brand)
“All the world’s a stage.” Shakespeare said it centuries ago, but in today’s digital economy, that quote has never been more true. With blogs, podcasts,…
Marketing Is a Living Conversation – Not a Campaign
Marketing is not a tactic. It’s not your social media schedule, your email open rates, or even your best-performing funnel. It’s the ongoing relationship between…
Growing Your Business Through Gratitude: A Thanksgiving Reflection
Every November, we’re reminded everywhere – stores, cards, commercials – to slow down, take stock, and give thanks. We all know that gratitude is good…
Stop Casting, Start Catching: How to Build a Marketing Strategy That Actually Works
Let’s talk about something that every entrepreneur, coach, service provider, and small business owner needs to master – lead generation. Now I know, the moment…
Beyond “Once Upon a Time”: A Structure and Strategy Guide to Story Formats for Speakers & Business Owners
Ways to Make Your Message Unforgettable (With Examples!) We’ve all heard the advice: “Just tell a story.” And if you’ve ever heard that and thought,…
The Social Media Myth: Why More Followers Aren’t the Key to More Sales (And What to Focus on Instead)
Social media is a powerful tool – no question. It can build visibility, showcase your expertise, and open doors to new opportunities. But there’s a…
Success is in the Details
From Breakfast to Business Longevity: What a Vermont B&B Can Teach Us AboutBuilding a Sustainable Brand A few weekends ago, I found myself in Milton,…
The Power of Top of Mind Awareness (TOMA)
The Power of Top of Mind Awareness (TOMA) “When You Think of Travel, Think of the Catlows” Who remembers Coming to America with Eddie Murphy?…
Building an Extraordinary Business: How to Differentiate, Delight, and Dominate your Market
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson In today’s…