The Power of Top of Mind Awareness (TOMA)
The Power of Top of Mind Awareness (TOMA) “When You Think of Travel, Think of the Catlows” Who remembers Coming to America with Eddie Murphy?…
Category: Marketing
Building an Extraordinary Business: How to Differentiate, Delight, and Dominate your Market
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson In today’s…
AI Video Creation: A New Tool for Video Content Creation.
You all have seen the AI video editing ads “Best AI Video Generator Online” or “Turn text to video, in minutes”. The skeptical video pro in…
The Best Marketing Strategies for 2025: Balancing AI with Human Authenticity
Marketing in 2025 is at a crossroads. On one hand, AI is more powerful than ever, capable of automating content, personalizing customer experiences, and optimizing…
Earned – Shared – Paid Media:
What comes next? The way brands get media exposure has changed. Traditional PR—where companies chase journalists, pitch stories, and hope for coverage—is no longer the…
PR That Works:
Why Owned Media is the Foundation of All Publicity Most brands approach PR backward. They chase headlines instead of building authority. They ask, “How do…
Position yourself as Irreplaceable
Position Yourself as the Solution They Can’t Live Without In a competitive market, positioning yourself as the go-to solution is the most powerful move you…
In-Demand Speakers Delegate to Elevate Their Thought Leadership Business
Delegating is harder. Diversifying is even harder. As a thought leader on the verge of growth, giving up “the doing” part of the business is…
Engineered WOW’s
Engineered WOW’s What’s a WOW? WOW is a surprise of an elevated magnitude. WOW can be positive. “WOW…that was amazing!” But WOW can also be…
2024 State of Marketing Report: Chatbots, Video, and AI – Oh, My!
Hubspot released their 2024 State of Marketing report this spring, and one thing is clear. Technology will continue to drive the way we connect with…