CHANGING THE SOCIAL MEDIA GAME: GRAPHIC DESIGNERS AND AI JOINING FORCES

No longer is the creative space just for solo acts, dynamic duos such as graphic designers and AI (Artificial Intelligence) are coming together to make social media content creation and marketing easier to navigate.

You’re the Sonny to my Cher

As we watch the digital world grow and adapt to fit the everchanging needs of consumers, we also see AI becoming an ally to graphic designers. AI seamlessly integrates into the workflow of graphic designers, offering essential tools to improve creativity and efficiency. AI-driven design tools can generate eye-catching visuals with precise directions from a graphic designer. Being able to translate your idea and concept through words into a visual artwork saves designers valuable time.

Although, it’s important to highlight that these tools act as supportive companions rather than standalone experts. Without the guidance and keen-eye of a professional graphic designer, AI can create beautiful artworks, but they may not be what the clients wants and needs. As well as running the risk that small mistakes, like a weird angle or incorrect colour,  can slip through the cracks. Having AI is valuable to anyone, but having someone like a graphic designer to direct this potential and fine tune it, is even more beneficial to company’s and brands.

Mary Poppins bag for Graphic Designers

If you want the inside scoop on the latest AI tools graphic designers are using, you’re in the right place. Below are trendy AI tools that are making social media content creation easier for your friendly neighbourhood graphic designer:

Jasper.ai

Jasper.ai is an AI art generator that creates unique images and photos based on user prompts. Not only are these images unique, Jasper.ai offers it users high-resolution images with royalty-free commercial use. As well as featuring an AI writing tool for content generation and enhancement.

Designs.ai

Designs.ai is an online-based design software that makes design accessible to all, even those without a design background. It offers a library of templates and icons, using AI to generate design variations and assets. Designers can now add these templates and icons into their arsenal and use them to create new and exciting designs.

Adobe Sensei

Adobe Sensei employs AI and machine learning to enhance creative assets, optimize business operations, and provide deeper marketing insights. It streamlines workflows and automates tasks, allowing designers to focus on their strongest asset, creativity.

Alpaca

And before you ask, no we haven’t stumbled into a petting zoo, Alpaca is an AI-powered tool that’s pushing the boundaries of 3D modelling. It takes your static 2D designs and employs machine learning to convert them into dynamic 3D models. Now designers can push their boundaries as well by incorporating 3D elements into their work. Making sure they create the best work for your brand.

Uizard

Uizard is your go-to assistant for the more technical side of creativity. Uizard is an AI-powered prototyping tool that enables designers and non-designers to create digital products swiftly. It helps design websites, desktop interfaces, and web/mobile apps within seconds, making the process highly efficient. But don’t forget, Uizard is the assistant, and designers are the fearless leader.

Nvidia Canvas

Sometimes realism is difficult to achieve, but not with Nvidia Canvas. Nividia Canvas is an AI-driven tool that makes use of Generative Adversarial Networks (GAN) to convert basic brush strokes and sketches into photorealistic images.

Khroma

Khroma is an AI-based colour combination generator that assists designers in choosing colour palettes. It uses AI to suggest colour combinations based on user-selected parameters, allowing designers to pick the best colour solution for your brand. Because believe it or not, colour makes a difference, and we want it to be a good difference.

AutoDraw

Not all of us are natural artists, but AutoDraw is here to help fine tune our talent. AutoDraw is an AI-powered drawing tool by Google Creative Lab that helps users create drawings quickly. It guesses doodles and offers suggestions created by different artists, improving the quality of artwork.

Let’s Enhance

Let’s Enhance is an image enhancer and up-scaler that allows users to upscale images up to 16 times without compromising quality. It’s perfect for optimizing user-generated content and giving designers the opportunity to make your brand look professional and high quality.  

Remove.bg

Remove.bg is an AI-powered tool that automatically removes backgrounds from photos, simplifying the creation of professional visuals. Although it must be noted, there can be some stray edges that remain. But not too worry, we can help with that! We add that last level of fine tuning that makes the image cut out crisp.

Movavi

Last but not least is Movavi. Movavi Photo Editor utilizes AI to enhance photos, removing unwanted elements, adjusting colours, and improving image quality.

Teamwork makes the dreamwork

As established graphic designers are responsible for creating captivating content that resonates with audiences and stand out against the competitors. Additionally the digital marketing space is demanding more dynamic and innovative approaches to design and content creation. With this demand, AI is becoming an integral part of the marketing toolkit.

From generating unique images with Jasper.ai to making design accessible to all with Designs.ai, and streamlining creative workflows with Adobe Sensei. As seen with the amazing tools above, AI platforms are empowering designers to amplify creativity and push the boundaries, while still managing their time and saving their creative juice for more projects. By embracing AI, graphic designers stay at the forefront of an ever-evolving industry, where creativity knows no bounds.

Sugar, Spice and Everything Nice  

As we end the discussion of AI and graphic design merging for a business’s benefit, it’s important to spotlight how we at Designer Needed are here to help your business harness the full power and potential of AI, design and social media. Not only do we still have our traditional roots, we are also changing with the times. We can be the glue that connects innovation, efficiency and brand elevation. See our other BLOG HERE

Designer Needed doesn’t just offer graphic design services. We’re an agency that continues to learn for your benefit. We want to see our clients succeed through what we do best, design! That’s why we are staying at the front of trends and developments like AI in the social media space.

Conclusion: A Whole World still to see

In summary, the industry is changing, but we’re not scared, we’re excited! With AI tools streamlining workflows, enhancing creativity, and optimizing marketing processes, graphic designers like us are well-equipped to drive your brand’s success in the digital age. This partnership between human creativity and machine learning is transforming social media marketing and the creation of visually compelling content.

And Designer Needed is the partner you want to go on a journey with! (See our Member to Member Offer in the Marketplace)