6 sales trends that took off in 2022!

Yes, yes, we know you don’t particularly want to read about the Covid-19 Pandemic for probably the
1000 th time this year, but it turns out, it is STILL affecting trends 2 years after the dreaded disease
made its debut. The pandemic gave rise to many technological trends like AI, video, and automation
of sales – trends that are still around in 2022, and turns out, newer trends are on the rise (that
actually have nothing to do with Covid-19!).

So, if you’re here looking for some fresh new sales ideas, you’ve come to the right place! Here are 6
of the biggest sales trends of 2022

Live chats and conversations with customers

And we know what you might be thinking, I am constantly on calls or in meetings with my
customers, and have been for the past 50 years! How is this a trend? We’ll tell you – LIVE CHATS
AND CHAT BOTS! Have you ever scrolled through a website and noticed an annoying (but helpful)
chat icon in the bottom right of your screen that lets you ‘Chat With Someone From The Team in
Real Time’? That’s what we mean. Although the chat can at first be quite.. robotic.. usually a human
will enter the chat if the AI can’t troubleshoot the issue you’re having.
Did you know that 52% of consumers are more likely to make another purchase if the company
offers a live chat option? Better get chatting to your web developer!

The age of Artificial Intelligence

Remember those chat bots we spoke about in the previous point? Turns out, in 2022, AI has made
the metric analysis job much easier, more accurate, and it won’t take up half your work week
anymore! Artificial Intelligence is there to do the job for you. Sales forecasts formed hand in hand
with AI powered software will certainly increase precision, speed up data collection, and let you
know what the buying and selling trends of your company are looking like. Intelligent hey?

Pushing for your customers business success

While voicing to your customers that the service you provide will be beneficial, its also important to
convince your customer that you genuinely want to see their business succeed! And don’t just say it,
show it! Focus on providing an all-round positive customer experience ensuring your focus is not on customer satisfaction, but on customer SUCCESS. Customers are only becoming more demanding, so
its important that your vision aligns with theirs to gain long-term loyalty.

Staying top of mind!

You read that right – instead of pushing your product/service into your customers face, step away
from ‘obvious selling’ and move in the direction of ‘influencing’. Be unintrusive with your selling and
rather plant the seed into your customers mind and continuously develop it. Be there for them,
showcase your service/product online, and show up on their feed. Then when your customer is
looking for a business that provides your kind of service/product: BAM! You’re the first company
that comes to mind!

Video, you say?

Well, Tik Tok doesn’t have 30.19 million monthly active users for nothing. Humans are visual beings
and we love a good serotonin boost from a video of some happy dogs. So why not take advantage of
this, and use visuals to communicate the valuable services/products you offer? While you’re at it,
throw some humor in – everyone loves a good laugh. In fact, a subject line that has the word ‘video’
in it, is 8 times more likely to be opened by a user. What more is there to say other than – You better
be pulling out a video recording device as we speak!

Webinars and Podcasts

The Covid-19 lockdown is to blame for this one! This format of communication is becoming more
and more popular by the week, and who doesn’t want to sit in the comfort of their own home while
attending a conference? A single online event can generate over 500 leads, and there’s no need to
worry about renting a room big enough for the event. This form of communication also reduces
travel and equipment costs, while still providing valuable information to the attendees. Hop on this
trend while it’s still hot!

Buckle up, because the ‘times are a changin’, and it’s up to you whether you want to apply these
trends to your company. But think about this – these trends are ‘trends’ for a reason, and if you are
still implementing trends from a few years ago, you might want to reevaluate and keep up with the
fast-paced technological age that we are in!